RUMNET – Sharing Knowledge and transforming Lives through Strategic Communication



 “RUMNET is now widely known and respected within the northern regions of Ghana, due largely to the way it has consistently and reliably worked with others to produce high quality information on issues of concern to its stakeholders. RUMNET is perceived as a media organization with a difference – one that takes sides on issues of concern to poor and marginalized people in rural areas, while also maintaining the sense of neutrality so vital in an area experiencing conflict.  RUMNET’s professionalism has helped it to progress as an organization over the last three years to the point where it is poised to move into a new scale of operation involving new possibilities and challenges.Celia Dogbe, Consultant, Participatory Development Associates, Ghana.


The Rural Media Network (RUMNET) is a non-profit, development communication organisation based in Tamale, in the Northern Region of Ghana. It was founded in 1996 to respond to the desire of communities for information, knowledge and skills to transform their lives and advocate against the injustice, marginalisation, discrimination, and exploitation inherent in mainstream development.

Since 1996, RUMNET has occupied a unique position in Northern Ghana as the only media and development communication NGO in the area. RUMNET’s uniqueness, its extensive experience in the media industry, its proven track record, propels it to the vanguard of the development communication crusade in Northern Ghana. 


A well-informed society where democracy is stronger, services are more efficient, corruption is exposed, the poorest are better served and good governance is recognized and respected.


We believe in:

      • Service: to mankind
      • Freedom: of expression, information and of choice; from want, violence and fear
      • Honesty: in all our relationships and work
      • Equity: in engaging our beneficiaries- regardless of gender or social status
      • Inclusion: in our programming and service delivery


We work with marginalized groups in Northern Ghana to claim their rights to good governance, social and economic resources, opportunities and services through inclusive development and participatory development communication. We deliver this mission by:

      1. Increasing information flow and education on issues of concern to marginalized groups.
      2. Enhancing the rights and access of the marginalized to resources, opportunities and life skills.
      3. Strengthening the capacity of the marginalized to analyze their circumstances, make their own decisions and determine appropriate actions to improve their lives.


      • Education
      • Health
      • Women’s Empowerment and Human Rights
      • Good Governance
      • Environment
      • Youth Development
      • Agriculture and Food Security
      • Peace and Human Security
      • Water and Sanitation.


We combine innovative media solutions and community mobilization techniques to make the desired programmatic impact. The main approaches are:

      • Media Advocacy
      • Participatory Development Communication
      • Behaviour Change Communication
      • Communication for Social Change
      • Media Training
      • Capacity Development and Training
      • Radio programming and production, Video Advocacy, Participatory Video; Publications


The ADVOCATE: a monthly development-oriented newspaper, that brings to the fore and notice of policy and decision-makers, the plight and potentials of deprived communities, and the impact of state policies on communities- for possible review.

Radio AMANA: a community radio station that educates and informs over 3,000 listeners in 54 communities in the Northern Region, enabling them to freely express their views, opinions and desires for the attention and action of the local government authorities.

Media Advocacy for Sustainable Natural Resource and Environmental Governance:  Increased the participation of 25 communities in the governance and management of their natural resources; and to monitor and hold government /duty bearers accountable to the policies on Natural Resource and Environmental Governance (NREG).

Citizens Engagement in Social Accountability:  Enabled 20 communities in the Savelugu-Nanton District to acquire the evidence to evaluate and improve on the delivery of basic education and provision of health insurance services.

Citizens’ Participation in Local Governance:  Imparted media engagement, lobbying, public speaking and community mobilisation skills to 54 Assembly members of the Savelugu-Nanton District. The training improved their ability to present the demands of their electorates effectively to the Assembly. RUMNET developed a manual on Community Mobilization for Assembly members.

Media for Good Governance: Enhanced the skills of 45 media personnel in the three Northern Regions in Advocacy Journalism and good Election Reporting-in a series of training.

Peace Media: Improved the knowledge and skills of 60 journalists in peacebuilding and conflict sensitive reporting in the three regions of the north.

Campaign Against Domestic Violence: Behaviour change communication campaign that reduced violence against women in Builpela, a suburb of Tamale.

Energy Conservation Campaign: The campaign influenced over 1,000 women to use energy-conserving stoves and cooking methods that reduced the use of wood fuel to save the forests.

Campaign for Biodiversity Conservation: Improved biodiversity conservation in 75 communities in the Upper West, Upper East and Northern regions.


In measuring our impact on our beneficiaries we focus on whether we have improved people’s knowledge, changed their attitudes to an issue or even influenced them to behave in a different way. We use and analyze stories to illustrate impact; this offers insight into what might be happening on a large scale and how to personalize it – so we can learn from real and profound examples of change at the individual or community level.

Human rights principles guide all phases of our programming process, including assessment and analysis, programme planning and design (including setting goals, objectives and strategies); implementation, monitoring and evaluation. Among these human rights principles are: inalienability; non- discrimination and equality; participation and inclusion; accountability and the rule of law.


The projects were funded by various donors that shared RUMNET’s vision and mission:

USAID; United States Embassy in Ghana; UNDP; Oxfam Ghana; African Initiatives, Britain; Action Aid Ghana; Ibis West Africa;  KASA (CARE International); UNICEF;  STAR Ghana.


RUMNET is governed by a seven-member board of prominent communication and development professionals from the academia and the development community in Ghana. They oversee and safeguard the organization’s mission, integrity and strategic direction. RUMNET is managed by a team of forward-looking journalists and development communication practitioners with sixty years cumulative experience in their profession.


Kassim PEREZ:

233-0203657136; 024-4218898,

Agric Old Offices, Bolga Rd.,

P.O. Box 863, Tamale.